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Mobile Banking

Briefing Note 116: Building Business Models for Mobile Money

Author: 
Krishna Thacker, Graham A.N. Wright

To understand and assess the business of mobile banking more clearly and in more detail, this Note uses a business model framework and some of the concepts co-created by an active and vibrant community of practitioners in an online community called the "business model innovation hub". The business model revolves around 9 building blocks, described by Osterwald et al. These are:

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E-Bulletin on How Much Does It Cost - January 2012

Author: 
MicroSave

This e-bulletin succeeds the previous E-Bulletin on New Methods to Measure Agent Networks (December, 2011) and deals with understanding of the cost of delivering agent services to people in inaccessible places, and their willingness (or refusal) to pay for them.

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Briefing Note 115: Process Mapping for Mobile Banking Initiatives

Author: 
Krishna Thacker, Raunak Kapoor

This Note focuses on the intricacies involved in conducting a process mapping exercise for mobile banking initiatives. It analyses the key steps and activities necessary to prepare for effective process mapping; essentials on which to focus during the process mapping exercise; and the maintenance activities to be expected after initial process mapping has been completed.

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Briefing Note 113: Beyond Remittances - How To Expand Your Mobile Money Product Suite

Author: 
Alphina Jos, Graham A.N. Wright

Remittance is the most common entry point for mobile money systems as it not only addresses significant pain points for customers but also builds trust in the system. However offering only remittance - the star product - is rarely sufficient. Expanding the product suite to offer other services and products is essential.

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Briefing Note 111: Managing Customer Satisfaction in Agent Banking

Author: 
Minakshi Ramji, Ritesh Dhawan, Sachin Bansal

This Briefing Note discusses the design and implementation of a Customer and Channel Satisfaction Measurement and Management (CSM) exercise which seeks feedback from m-banking customers on important areas that influence take up and on-going use of services.  These areas should include (but not be limited to) the product, cost/charges, marketing, process and service provided by the agent.

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Briefing Note 110: Managing Channel Satisfaction in Agent Banking

Author: 
Minakshi Ramji, Ritesh Dhawan, Sachin Bansal

Customer and Channel Satisfaction Measurement and Management (CSM) is a qualitative tool to collect information from two of the most important stakeholders in m-banking - agents and clients. Without adequate support, agents will quickly become disinterested.

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India Focus Note 83: Financial Inclusion through E/M-Banking - The Regulatory Landscape in India

Author: 
Mukesh Sadana

Over the years, the financial and banking sector in India has been opened up slowly, but substantially, with a view to promoting financial inclusion. This Note examines the current state of regulation on m-banking in India and concludes that it is already a largely enabling environment for bank-led models.

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Briefing Note 109: Incentivising E/M-Banking Agents

Author: 
Nitin Garg, Shivshankar V.

For agents to wholly endorse the e/m-banking proposition, to motivate them to recruit customers, and to maintain float and perform transactions - sufficiently incentivising agents is extremely important. This Note discusses the basics of incentivising e/m-banking agents. It also discusses the different types of incentives and experience across different e/m-banking deployments.

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Briefing Note 108: Incentives for E/M-Banking Customers to Drive Usage

Author: 
Nitin Garg, Shivshankar V.

This Note looks at various ways of incentivising customers to increase the uptake and use of m-banking services. Since mobile banking services are new to most of the target clientele, it is important to devise incentive schemes which will encourage clients to try out these services and start using them regularly.

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India Focus Note 82: Lessons from CSMs - Customer Perspectives

Author: 
Minakshi Ramji, Nitin Garg, Ritesh Dhawan

This Note focuses on feedback received from customers on the product offering, customer service, and the processes involved in m-banking, all important aspects of product acceptance and usage.

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