The briefing note discusses the shift towards a market led approach in microfinance. It raises several questions relating to clients’ shifts in preferences, their exit and switching overt to competitors’ products. This note identify three components of market led approach—the client-product nexus, linkages between clients and institutions and the client’s financial landscape. It concludes with highlighting the emerging trends in microfinance which bring out some operational benefits that enable MFIs to lower service delivery costs, attract new clients and retain existing ones, all factors that contribute to long-term sustainability.
Related Documents
- Briefing Note 19 (Tamil) - Market Orientation as the Key to Deep Outreach
- Briefing Note 23 (Tamil) - Proactive Risk Management-Lessons for Microfinance
- Briefing Note 18 (Tamil) - Signposts to the Provision of Market Led Micro-Financial Services
- Briefing Note 17 (Tamil) - Client-Focused Microfinance: A Review of Information Sources
- Briefing Note 09 (Tamil) - Key Questions That Should Precede New Product Development
- Briefing Note 08 - Dropouts and Graduates: What Do They Mean for Microfinance Institutions?
- Briefing Note 01 (Tamil) - Why Bother with Product Development? … And Where to Get Help!
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