MicroSave’s work with its Action Research Partners has clearly demonstrated that product costing interacts strategically with a diverse range of business areas, including: pricing, efficiency, outreach, the design of incentive schemes, the identification of the most suitable product mix, marketing, customer service, staffing patterns, profit centre accounting and budgeting. These strategic dimensions of costing have been little recognised to date. This note highlights the lessons learned from MicroSave’s Action Research Programmes in Eastern and Southern Africa in terms of costing and pricing of financial services.
Download the research paper here.
Related Documents
- Costing and Pricing - Toolkit
- E/M-Banking Booklet: Volume IV
- Briefing Note 65 - Costs and Benefits of Pilot Testing for Product Development
- Briefing Note 64 - Cost and Benefits of Market Research for Product Development
- Briefing Note 49 - The Art and Science of Pricing Financial Services
- Briefing Note 16 - Product Costing in Practice – The Experience of MicroSave
- The Art and Science of Pricing Financial Services





