Peerless General Finance and Investment Limited, a 75 year old Company was registered under Residuary Non-Banking Finance Company Act. This case study attempts to provide insights of the savings products initiated and crafted by Peerless to address the requirement of its customers. While the case critically analyses the attributes of the products being offered, it also touches upon the support and operational systems. The transition from a small Company with a handful of accounts to one with 211 crore accounts; from a start up capital of Rs.300 to Rs.3198 crores of deposit, provides plenty of insights about the Company and its organizational values. The case study has made an attempt to understand the services that Peerless provides vis-à-vis the savings products, and also verify the veracity of the argument that access to suitable saving services helps the poor to save.
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