"Marketing attempts to understand the needs of the client and to adapt operations in order to meet those needs and achieve greater sustainability. It addresses the issues of new product development, pricing, the location of operations and the promotion of the institution and its products. Marketing is a comprehensive field aimed at strengthening the institution by maintaining focus on the client. In doing so, it creates exchanges that satisfy individual and organisational goals.” - Kotler, 1999
Toolkit Download
Related Documents
- Briefing Note 105: Product Marketing Strategies for E/M-Banking (4/5)
- Briefing Note 104: Role of Branding to Promote E/M-Banking Products & Services (3/5)
- Briefing Note 103: Top Marketing Challenges for E/M-Banking (2/5)
- Briefing Note 102: Marketing E/M-Banking More Deliberately and Strategically (1/5)
- Briefing Note 22 - Strategic Marketing for MicroFinance Institutions
- Corporate Brand and Identity - Toolkit
- Product Marketing - Toolkit
Also Visit
 |  |
