Product Development

As financial institutions become more sophisticated and client-oriented, they start to offer a range of products. To achieve financial viability, managements need to understand their overall cost-structures and income flows on a product-by-product (and often on a branch by-branch) basis.

As MFIs become more sophisticated and client-oriented, they start to offer a range of products. To achieve financial viability MFI management need to understand their overall cost-structures and income flows on a product-by-product (and often on a branch-by-branch) basis.

In the process of product development, the pilot-test is one of the most important steps and yet is one of the least well-implemented ones. This MicroSave toolkit was developed with Michael McCord and provides a user friendly guide to the critical pilot-testing process.

In the process of product development, the pilot-test is one of the most important steps and yet is one of the least well implemented ones. This MicroSave toolkit was developed with Michael McCord and provides a userfriendly guide to the critical pilot-testing process.

Rolling-out new products and taking them to scale after the completion of a pilot-test is a difficult and complex process. Rollout is the process of moving a product from the successful conclusion of the pilot test, to the point where it is fully operational in all desired locations.

The Product Marketing toolkit includes the development and differentiation of products. It is a process of continually and systematically assessing needs of the market and its different segments to support product development and innovation that caters for those needs in the most feasible and profitable manner.